At www.sportfront.shop, we prioritize your privacy as much as you value your style. Trust is the foundation of our relationship with customers, and we are committed to transparency in how we handle your personal information. This policy outlines our practices to ensure you feel secure while shopping for premium activewear and accessories.

To deliver a seamless shopping experience, we collect both automatic and voluntary data. Technical details like your IP address, device type, and browser version help us optimize site performance. When you create an account or checkout, we may request personal details such as your name, email, shipping address, and payment information—all encrypted for security.

Your data serves multiple purposes: processing orders, personalizing recommendations (like suggesting matching hoodies for your new down jacket), and resolving customer inquiries. We also analyze aggregated trends to refine our collections—think seasonal outerwear or trending tote bags—while keeping individual identities anonymous.

Cookies enhance your browsing by remembering preferences (e.g., cart items) and tailoring content. Analytical cookies track which menswear styles or womenswear accessories gain traction, helping us stock what you love. You can manage cookie settings via your browser, though disabling them may limit features like one-click purchases.

We employ industry-standard protocols including SSL encryption, regular security audits, and restricted staff access to sensitive data. Payment details are tokenized and processed through PCI-compliant gateways—ensuring your financial information remains shielded from unauthorized access.

Trusted partners assist in operations: couriers receive shipping addresses to deliver your orders, and payment processors handle transactions securely. For marketing, anonymized data may be shared with platforms like Google Ads to showcase relevant promotions (e.g., new arrivals in activewear). We vet all third parties for compliance with GDPR and CCPA standards.

You retain control over your data. Request access, corrections, or deletion of your account details anytime. For questions or to exercise these rights, email us at [email protected]. We respond within 48 hours and never charge for privacy-related requests.